Conversion Rate Optimization + User Experience

Once you know what you have to work with it is time to determine where you are going. Your growth expert will work with you to establish realistic and achievable goals for your business. These goals will guide every action taken to improve your website.

You will work with your growth expert to determine where the work gets done. This takes the form of a 90 day plan that will lay out the strategy for achieving our goals for the site.

A plan is nothing without action. Once the strategy is set it is time to put the words into action. These actions will take the form of numerous tests on the content identified as key to achieving your goals. Each test will have clearly defined parameters, a hypothesis, and metrics that will determine success.

After each test is completed it is vital to understand what happened and how it affected your goals. You will review the results of the tests run and determine if the hypothesis holds true. There is a reason the scientific method has been used for 100s of years… it works.

This is the most important part of the process. No test is over after its results have been observed. We will review results and either apply it to further improve results or use it as the basis to improve another part of your website. By testing, understanding, and repeating we will work closer to meeting your goals and generating sales.