Making every click count
Paid Media
Get in front of your prospects first. Paid media on search and social boosts visibility, targets precisely, and drives faster results—keeping your brand top of mind and ready to convert.
reaching the right people at the right time
Drive Growth with Targeted Paid Media
To succeed, your business needs continuous growth powered by a steady flow on new customers. Paid media is crucial to your inbound marketing strategy, amplifying reach and attracting new leads while complementing organic efforts for maximum impact.
Our targeted paid media strategies connect with your ideal customers, minimizing wasted spend on unqualified leads.
Discover how paid media can elevate your inbound marketing and drive meaningful growth for your business.
Why should I care?
What is Paid Media?
Paid media is a crucial part of digital marketing, allowing businesses to purchase ad space across online platforms to reach a larger audience quickly. By investing in paid channels like search ads, display ads, and social media ads, brands can drive more traffic, increase conversions, and ultimately boost revenue.
Digital marketing includes both paid and owned media, with paid media being especially impactful. In fact, 63% of companies say generating traffic and leads is their top challenge, and 95% of mobile paid search clicks come from Google alone. With formats like pay-per-click, display ads, social ads, and retargeting, paid media helps businesses effectively target specific audiences, ensuring they reach people actively looking for their solutions.
Let’s explore how paid media can power your marketing strategy.
Strategy
Execution
Analysis
We're not just data-driven, we're data obsessed! Each month your dedicated Client Success Manager will review the data collected from advertising initiatives to determine what is most effective, and identify where opportunities for growth exist. Your advertising campaign will improve from month to month and quarter to quarter based on data.
begin your advertising journey with us!
Are you ready to grow?
Connect on the right platforms
Paid Media Platforms
When it comes to paid media, there are many options to choose from. So, which platform(s) should you spend your ad budget on? The answer depends on your goals and audience. Key factors to consider include your ad objectives and the platforms your target audience is most active on.
If you're looking to reach a broad audience, search engine marketing (SEM) or social media advertising is a good option. Both of these platforms have an extensive reach and can be very effective in driving traffic to your website or online store. If you're more interested in targeting a more specific audience, display advertising is a good option. Display advertising is ideal for targeting people based on their interests, demographics, and location. This type of advertising can be very effective in generating qualified leads.
Our team can help to build out your campaigns across Google search, Google Display Network, Bing, Youtube, Facebook, Instagram, LinkedIn, Pinterest, and more!
Cross-Channel
Cross-channel advertising refers to the process of advertising across multiple digital advertising channels through either direct deals with publishers or cross-channel advertising software. There are several options available to reach potential customers including search, display, mobile, social, and video.
If you are already utilizing one or two of these channels, forming a comprehensive and cohesive cross-channel digital advertising strategy helps ensure you are reaching your ideal target audience.
Search
Paid search, also referred to as search advertising, search engine marketing (SEM), or pay-per-click (PPC), is the process of advertising on search engines such as Google, Bing, and Yahoo!. Search advertising is used in conjunction with search engine optimization practices and SEO software to form a comprehensive search advertising strategy.
You can also utilize other digital advertising channels such as display, mobile, social, or video as additional avenues to reach your target audience.
Display
Display ads combine text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, videos, or changing text (also called rich media ads). Banner ads are a common form of display ads that are frequently used for awareness campaigns.
Display advertising software helps you to target, purchase, manage, and track display advertisements. In addition to paid search advertising, display advertising is one of the most used forms of digital advertising.
Social
Social media sites like Facebook, Instagram, Twitter, LinkedIn, and YouTube are ideal platforms for paid advertising. Different demographics frequent social media sites differently. This is where knowing your ideal customer and their habits is important to your digital advertising strategy. Social media advertising is only one piece of a digital advertising strategy. A comprehensive approach to your strategy works best.
Best practices for success
What should my budget be?
There is no one-size-fits-all calculation for a digital advertising budget. Every organization has different needs, products, and customers. It's important to understand that digital advertising isn't a one-month spend to yield results. In order to see results from your advertising initiatives, you should aim to commit to a yearly budget.
A common rule of thumb is that B2B companies should spend between 2 and 5% of their revenue on marketing. For B2C companies, the proportion is often higher — between 5 and 10%.
Another consideration for budgeting is your reach and the number of platforms you are using. To put it into perspective, for example, a small town or city budget around $500 per platform; a large city or region $1,000-$3,000; a portion of a state or a whole state, $5,000-$10,000; and for the entire country, $30,000 monthly for the USA.
Our minimum monthly budget for a digital advertising campaign is $3,000 per month.
Let's get to work
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Educational content for digital advertising
Additional Resources
Digital advertising is not an immediate solution. It is structured to get your brand noticed and collect data from your campaigns in order to move prospects through the buyer's journey. In short, digital advertising is a long-term solution to a fuller pipeline, a more qualified pipeline, and more customers at a lower customer acquisition cost.
Are you already using Google Ads and not seeing the return on your ad spend that you'd like? Let us do a free Google Ads Audit and see where you can improve your campaigns!
Let's Get Started
Ready to Start Your Digital Advertising Journey?
Our team is here to answer any of your questions and get you started generating leads and closing more business! Let's get to work!
