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BOLT ON Technology Lead Generation Case Study

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solutions

About BOLT ON Technology

BOLT ON Technology is an automotive software company helping independent auto repair shops market, communicate, and engage with their customers through text messaging, text to pay, advertising, digital vehicle inspections, operations, review management, and more.

tools used

THE CHALLENGE

Having been around for many years and being the original digital vehicle inspection company, BOLT ON was facing an issue of stale marketing and slowing leads. With a growing market of competitors and new technologies, BOLT ON was in need of a new plan and new, fresh marketing.

THE SOLUTION

In order to tackle the slowing lead generation, HIVE Strategy worked with BOLT ON to two new campaigns — a foundational campaign where we tackled technical and content-based SEO, content creation, design, call-to-action refinement, and persona refinement; as well as a Better Together campaign where we focused on content around their different tools including media outreach, press, content creation, social media, video, email, development, and advertising.

THE RESULTS

200%

Increase in leads generated (not including direct traffic leads or offline leads)

272%

Increase in inbound demos booked

24.6

Average targeted keyword position ranking increase

By implementing these campaigns, we were able to see tremendous growth very quickly. We saw a 200% increase in leads generated which did not include new leads that were a result of the BDR team, import, or direct traffic — surpassing our initial goal by 170%! We also saw a 272% increase in inbound demos booked. This was a major focus of our calls-to-action and a major trigger for purchase. We surpassed our initial goal by 242%!

As we continue to work with BOLT ON Technology, we are continuing to evolve our strategy, will be launching a new website soon, and will continue to optimize for lead generation.

It's been great to work with HIVE so far! Our whole team is knowledgeable, flexible, and fun to work with. I enjoy our calls every much with the team and I look forward to seeing the achievements we can reach with HIVE.

Ella Evans

Marketing Coordinator