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THE STATE OF MARKETING INBOUND24 Edition
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Check out the cool sh*t we've done

hellohive SEO & Lead Generation Case Study

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About hellohive

hellohive is a first of its kind virtual recruiting platform that creates meaningful engagement between companies and the next generation of talent - one community of students and recent graduates that represents an ever-evolving range of diverse backgrounds, experiences, and interests.


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THE CHALLENGE

hellohive came to us looking for a comprehensive solution to enhance their online presence. Previously, they had operated without a formal SEO strategy, which significantly limited their visibility and organic reach. This lack of optimization resulted in poor keyword rankings and low conversion rates, making it difficult for hellohive to effectively connect with and expand their target audience. They needed a tailored SEO strategy that would not only improve their site’s performance but also drive meaningful engagement and conversions.

THE SOLUTION

To address these challenges, we developed and implemented a comprehensive SEO strategy tailored to hellohive’s unique needs. Our approach included:

Keyword Optimization: We identified and integrated the top 10 keywords relevant to hellohive’s audience, achieving a 600% increase in rankings for these key terms.
Content Enhancement: We revamped website content to better align with SEO best practices and user search intent, making it more engaging and discoverable.
Technical SEO Improvements: We improved the website's technical framework to enhance crawlability and indexability by search engines.
User Experience Optimization: By enhancing the website’s design and navigability, we improved user engagement, which contributed to higher conversion rates.

THE RESULTS

600%

Increase in Top 10 keyword

98%

Increase in users to site

85%

Increase in site conversions YoY

These strategic adjustments led to a significant uptick in organic traffic, with a 98% increase in users visiting the site, and a notable 84.6% year-over-year increase in website conversions, signaling a successful implementation of the SEO strategy.

As we continue our engagement with hellohive, we will continue to evolve our strategy and expand our target audience. We also aim to assist the Founder & CEO in adding speaking to his already impressive resume. Keep an eye out for more great things to come!

HIVE Strategy implemented the first B2B campaigns that our two-sided tech platform has run, and the quality and cadence of their work is unmatched. Mallory, Jenny, and Brittany have been with us each step of the way to strategize with and guide us through the ins and outs of our complex messaging and unique challenges. They definitely know what they are talking about but are also always open to hearing us out. In just four months, we implemented many new blog posts, industry pages, and downloadable content and even went from unranked to ranking second for one of our target keywords in just a few weeks—all thanks to the team's expertise.

Jared Zweben

Growth Marketing Manager

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