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Insight Assurance is a leading compliance and security audit firm specializing in SOC 2, PCI DSS, ISO 27001, and HIPAA audits.
THE CHALLENGE
The client, a growing firm in the security and compliance space, needed to expand its online presence to drive inbound leads. Despite offering a wide range of compliance services, their website was underperforming in terms of organic search traffic. They struggled to rank for key industry terms, limiting their exposure to businesses in need of security audits.
The goal was to:
1. Increase organic traffic by 40% over a nine-month period.
2. Improve visibility for high-intent keywords related to compliance audits.
3. Establish authority in the compliance space through consistent, valuable content.
THE SOLUTION
We crafted a comprehensive SEO strategy focused on improving the firm's organic search visibility and driving meaningful traffic. Our approach included:
1. Keyword Research and Targeting:
We performed in-depth keyword research to identify high-intent search terms related to compliance audits, including SOC2, PCI DSS, ISO 27001, and HIPAA. We prioritized keywords that aligned with the clients core services and had a strong search volume.
2. On-Page SEO Optimization:
We optimized their existing website content, improving meta descriptions, headers, and image alt tags to align with targeted keywords. We also worked to enhance the site's overall structure and ensure it was easy for search engines to crawl.
3. Content Strategy:
To establish the client as an authority in the compliance space, we developed a content calendar that focused on blog posts, guides, and case studies. These pieces of content addressed common compliance challenges and frequently asked questions, helping potential clients find answers to their questions and increasing engagement on the site.
4. Technical SEO Enhancements:
We conducted a comprehensive technical audit to fix underlying issues that were affecting the site's performance. This included improving site speed, fixing broken links, and ensuring mobile-friendless, which contributed to better search rankings.
5. Backlink Strategy:
To further boost the site's authority, we implemented a backlink strategy, building relationships with authoritative websites and securing high-quality backlinks from relevant sources.
THE RESULTS
142%
Growth in organic traffic
46.34%
Increase in leads from organic traffic
Significant
improvements in keyword rankings
After implementing the SEO strategy, the client experienced remarkable growth in organic traffic.
Key achievements:
- 142% growth in organic traffic over nine months, far exceeding the initial 40% goal.
- Significant improvements in keyword rankings, with several important compliance-related terms reaching the first page of Google's search results.
- 54% growth in organic sessions from May to September 2024.
- 46.34% increase in leads from organic traffic, year over year.
By deploying a targeted SEO strategy focused on keyword optimization, content creation, and technical improvements, we were able to significantly increase organic traffic and improve the firm's visibility. This case study demonstrates the power of a well-executed SEO plan in driving measurable growth, particularly for companies in specialized industries like compliance and security.
We at Insight Assurance have had the pleasure of partnering with HIVE Strategy, and we couldn't be more satisfied with their services. From the outset, their content strategy has been nothing short of impressive. They demonstrated a deep understanding of our industry, ensuring that every piece of content is relevant and insightful. One of the standout aspects of HIVE Strategy's work is their meticulous focus on Search Engine Optimization (SEO). They have expertly crafted keywords and meta descriptions, which have significantly boosted our online visibility. Their high-value content is not only engaging but also drives substantial organic traffic to our site. Working with HIVE Strategy has also been a game-changer in terms of freeing up our bandwidth. Their professional and seamless process allows us to focus on other critical areas of our business while knowing that our content needs are in excellent hands. Overall, HIVE Strategy has exceeded our expectations in every way. Their dedication to quality, industry understanding, and strategic approach has made a significant impact on our marketing efforts. We highly recommend them to any business looking to elevate their content and digital presence.
Rochelle Sikhovski
Marketing Senior Manager
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