One team. One HIVE.
Our Core Values
As an agency, we believe in these things above all else. These core values guide all of our decisions, our work for our clients, and how we run our organization.
Agility
Fun
Innovation
Collaboration
Get sh*t done and done well
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Project C.U.R.E. was founded in 1987 to address the staggering shortage of medical resources around the world. Since our humble beginnings in a garage in Colorado, Project C.U.R.E. has become the world's largest distributor of donated medical supplies, equipment and services to doctors and nurses serving the sick and dying in more than 135 countries.
The Roadblock: A Disconnected Marketing Ecosystem
With marketing efforts spread across Mailchimp, HubSpot, and other tools, Project C.U.R.E. struggled with a fragmented system that made workflows clunky and inefficient. Tracking donor engagement, managing campaigns, and onboarding new team members took more effort than it should have. Heading into a critical fundraising season, they needed a streamlined, centralized solution.
The Game Plan: Unifying Operations in HubSpot
HIVE Strategy stepped in to simplify the chaos. Our team—Chris and Catherine—worked closely with Project C.U.R.E. to consolidate everything into HubSpot, migrating contacts, building out essential tools, and ensuring their team had everything they needed to execute campaigns seamlessly. We didn't just implement HubSpot. By taking the time to understand the specific needs of the client and how they will interact with HubSot each day, we built a system that made their marketing easier, more efficient, and more impactful.
The Impact: Less Time Managing, More Time Making a Difference
Better
Strategic Engagement
Stronger
Donor Engagement
Simplified
Team Training
By moving their marketing operations into HubSpot, Project C.U.R.E. gained:
- Efficiency that scales – No more jumping between platforms. Everything is now in one place, making campaign management faster and smoother.
- Better strategic engagement – Team members can now segment and individualize their outreach across their entire contact base.
- Stronger donor engagement – With a unified system, tracking and personalizing donor outreach is easier than ever.
- Simplified training – New team members can hit the ground running without learning multiple tools.
Now, instead of battling fragmented systems, Project C.U.R.E. can focus on what they do best—delivering critical medical supplies to communities that need them most.
The HIVE team of Chris and Catherine have been an enormous support for our HubSpot Marketing onboarding. They made the set-up process very easy for me, even though we had some complex asks and are still missing some integral aspects. They listened well and were very detailed in building out our requirements, helping me share details on requests that we need in HubSpot, and training the team on how to use the tools they had created for us. When we had feedback, Chris and Catherine both quickly made those changes for us. The guidance from these two made my end-of-year fundraising much easier to handle since the backend technical and development aspects in HubSpot were expertly handled for me. Huge thanks for the support!
Yvonne Hall
Director of Marketing & Communication
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