Edition
State of Marketing
What we learned from the marketing campaigns of over 200 companies at INBOUND24.
Insights from MarketingGrader.AI
At INBOUND24 we launched MarketingGrader.AI, a robust AI-powered tool that uses over 500 data points, more than a dozen industry-leading APIs, and custom bots and AI agents to evaluate digital marketing performance across eight different marketing categories. Through the hundreds of companies that got their Marketing Grade, we had some great insights and learnings!
In the State of Marketing:
- MarketingGrader.AI details and tools
- Scoring Model
- INBOUND24 data including our final leaderboard
- Category-specific averages, highs, and lows
- Industry-specific scores, insights, and recommendations