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THE STATE OF MARKETING INBOUND24 Edition
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We know tech.

Techology CRM & Marketing

Manage your leads, demos, partners, and customers through proven processes, HubSpot, and marketing campaigns. We specialize in the SaaS, hardware, software, cybersecurity, and IT segments of the technology industry.

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How We Support Tech Organizations

Tech HubSpot Customization

Tech HubSpot Customization

Building a CRM that makes it easy for your marketing and sales team to manage, action hot leads, and keep track of everything happening within you prospect and customer base is challenging. We understand that. That's why we have processes to create streamlined setups across all objects in HubSpot to keep your team focused on what matters — growth.

Mockup — Contact — Tech

Custom Integrations

Custom Integrations

HIVE Strategy works with many technology companies and SaaS products to integrate data into HubSpot so that you can action and manage your user data right from within HubSpot. Closing the circle from marketing to sales to success through data is vital to success in technology.

Mockup — Integration

Sales Partitioning

Sales Partitioning

Depending on how your technology organization is structured, we can help to partition lead data for your sales team to keep them focused only on their leads and paying attention to intent signals and engagement so that they can strike while the iron's hot.

Mockup — Dashboard — Tech

Trial and Deal Management

Trial Management

If you offer trials for your technology, you need a way to manage who is on a trial, when it's ending, how you'll upsell them to a paid package, and follow up whether they upgrade or not. Through a sophisticated Trial Deal Pipeline, you can understand your trials and deals at a glance.

Mockup — Pipeline — Tech

Marketing and Advertising

Marketing & Advertising

Technology is competitive. Like really, really competitive. You can't do the same things that everyone else is doing. You need to stand out and be found. We have developed systems and campaigns to generate interest, leads, demos, trials, and deals through targeted marketing and advertising campaigns. Just check out our case studies below!

Mockup — Campaign — Tech

Development

Website Design & Development

Your website is the face of your business. You need a website that is beautiful, user friendly, creates a great experience, and is lightning fast — especially in the technology industry. Our team of designers and developers can make your vision come to life and create an amazing website experience.

Mockup — Dev
Averages across the Technology Industry

Technology Marketing Grades

Through MarketingGrader.ai, technology organizations across the world have averaged these grades for their marketing initiatives. Based on the data from hundreds of tech companies, there are opportunities for website operational improvement as well as untapped social media and brand sentiment opportunities.
Get Your Marketing Grade
63
Above Average

Average Overall Score

Tech organizations overall have rated slightly above average overall.

60

Analytics

63

Performance

67

SEO

65

Content Strategy

65

User Experience

58

Competitors

54

Social Media

57

Brand Sentiment

SUCCESS STORIES

Our Work Drives Tech Forward

VIEW ALL
icon HubSpot Marketing Strategy Paid Media
BOLT ON Technology
411%
ROI on marketing impacted revenue
139%
ROI on marketing created revenue
272%
Increase in inbound demos booked
icon HubSpot Marketing Strategy
Insight Assurance
142%
Growth in organic traffic
46.34%

Increase in leads from organic traffic

Significant
improvements in keyword rankings
icon HubSpot Marketing Strategy
hellohive
600%
Increase in Top 10 keyword
98%
Increase in users to site
85%
Increase in site conversions YoY
icon HubSpot Marketing Strategy
DeriveVQ
284%
Increase in total traffic
603%
Increase in organic traffic
125%
Increase in leads generated
icon Marketing Strategy
PaySpan
150%
Click Rate Increase
37%
Click-Through Rate Increase
10%
Email Open Rate Increase
icon HubSpot Marketing Strategy
InstaKey
162

Google-indexed pages were linked to business critical keywords.

19%

Target keywords ranking #1

56%

Targeted keywords on the first page of search results

icon HubSpot Marketing Strategy
ECHO Listening Intelligence
400%
Increase in website traffic in just 7 months
3
New speaking engagements
50
New leads generated per month
icon Marketing HubSpot Strategy
PDM Automotive
86.6%
Increase in leads, quarter over quarter
54%
Increase in organic webpage sessions

Don't just take it from us

quote
“HIVE has proven to be a reliable and effective partner in both our marketing efforts and our CRM implementation. When we first partnered with HIVE, our marketing efforts were struggling and our HubSpot CRM implementation was incomplete. What was implemented, was inefficient. From the moment HIVE stepped in, they reassured us that our challenges were surmountable and immediately got to work. We have gone to them for many different things since the beginning of our partnership. Marketing, website design, CRM implementation, etc. Every item has been executed quickly, efficiently, and with a level of thoroughness that instills confidence across the board.”
Chelsea Reece
BOLT ON Technology
“HIVE Strategy implemented the first B2B campaigns that our two-sided tech platform has run, and the quality and cadence of their work is unmatched. They have been with us each step of the way to strategize with and guide us through the ins and outs of our complex messaging and unique challenges. They definitely know what they are talking about but are also always open to hearing us out. In just four months, we implemented many new blog posts, industry pages, and downloadable content and even went from unranked to ranking second for one of our target keywords in just a few weeks—all thanks to the team's expertise.”
Jared Zweben
hellohive
“HIVE does a great job as a full service marketing agency for my B2B technology company. They helped create our brand identity. Designed and developed our website. Do all our social media, both organic and paid. Excellent graphic design work. Very responsive customer service. Overall, a pleasure to work with.”
David Levy
Foresight Works
“We've really enjoyed working with the HIVE team. Our previous developer created some very restrictive templates that were hindering how we could create web pages. HIVE was able to review the site and figure out what would work best for our team. HIVE is always willing to think through different options for how we can tackle a new page and then gets it done! They meet deadlines and are communicative along the way. If website issues pop up, the team jumps on a call or sends over a quick loom video so that we can troubleshoot. Our site has definitely improved while working with HIVE!”
Sheila Lehar
Crayon
“HIVE is the marketing team you always wanted but could not build in-house. Their expertise in website design and implementation, content development, social media integration, and SEO was an essential enabler to increase Axellio’s web presence. HIVE quickly developed a good understanding of our IT security market and business, providing the necessary insight and creativity to drive market awareness and lead generation. It has been a pleasure working with this professional and responsive team and we look forward continuing with Hive as our marketing partner.”
Stefan Pracht
Axellio
“Once we adopted HubSpot as our start-up CRM, we knew that we needed a fully dedicated expert to not only set us up with back-end customization and automated workflows, but also onboarding and training of our small U.S. business team (business development, sales, marketing). They are 100% our execution arm for inbound marketing as well. Recently we launched a very high profile project - publicly sharing our Tech Performance Results/Data. The team had a sense of urgency, focused on results, and went above and beyond to ensure it was launch on time and in perfect coordination with Press Relations/Forbes exclusive. It's this level of detail and exquisite execution that I appreciate most when the stakes are high.”
Heather Srigley
Neureality
“We at Insight Assurance have had the pleasure of partnering with HIVE Strategy, and we couldn't be more satisfied with their services. From the outset, their content strategy has been nothing short of impressive. They demonstrated a deep understanding of our industry, ensuring that every piece of content is relevant and insightful. HIVE Strategy has exceeded our expectations in every way. Their dedication to quality, industry understanding, and strategic approach has made a significant impact on our marketing efforts.”
Rochelle Sikhovski
Insight Assurance
"Working with HIVE for our marketing needs and HubSpot for onboarding has been an absolute game-changer for our company. From the moment we engaged with HIVE, their expertise in crafting tailored marketing strategies for our industry was evident. They took the time to understand our brand, goals, and audience, delivering campaigns that not only resonated but drove tangible results. Since partnering with HIVE and adopting HubSpot, we've seen a significant increase in leads, conversions, and overall engagement. They've earned our highest recommendation!"
Brad Evanovich
Calcium Health
stars
100+ Client Reviews
People Quotes
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You need a partner that understands your world.

Ready to Increase Leads, Demos, and Deals?

Tech is different than other industries and cookie cutter approaches don't work. Our team knows your industry and can help reach your aggressive growth goals.

Tools We Love

Top Integrations

And we integrate with hundreds more!
We don't mess around with sensitive data

Sensitive Data Secured

Many of the technology organizations that we work in are also crossing over into other industries that depend on sensitive data such as healthcare, education, and finance. If you play in those industries, you can't risk your sensitive data. Through HubSpot's fully integrated platform, we are able to store, manage, and utilize sensitive data securely to create personalized experiences without sacrificing privacy.

Sensitive Data
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon